On February 10, 2007, the first night of Nine Inch Nails’ European tour, T-shirts went on sale at a 19th-century Lisbon concert hall with what looked to be a printing error: Random letters in the tour schedule on the back seemed slightly boldfaced. Then a 27-year-old Lisbon photographer named Nuno Foros realized that, strung together, the boldface letters spelled « i am trying to believe.»  Foros posted a photo of his T-shirt on the Spiral, the Nine Inch Nails fan forum. People started typing « iamtryingtobelieve.com»  into their Web browsers. That led them to a site denouncing something called Parepin, a drug apparently introduced into the US water supply. Ostensibly, Parepin was an antidote to bioterror agents, but in reality, the page declared, it was part of a government plot to confuse and sedate citizens. Email sent to the site’s contact link generated a cryptic auto-response: « I’m drinking the water. So should you.»  Online, fans worldwide debated what this had to do with Nine Inch Nails. A setup for the next album? Some kind of interactive game? Or what?

… L’article complet sur le site de WIRED : http://www.wired.com/entertainment/music/magazine/16-01/ff_args