Une armada d’artistes appelée PAPERGIRL parcourt à vélo les rues de Berlin et distribue à de parfaits inconnus et de manière complètement aléatoire des œuvres d’arts (affiches…) récoltées de part le monde. Hum, c’est clair ?

Pour participer, n’importe quel artiste peut envoyer ses œuvres au collectif qui en assurera la distribution lors d’une prochaine sortie. Dans les mots de PAPERGIRL :

Papergirl is an art project which in the style of American paperboys distributes rolled art pieces to randomn passers-by in the streets. It is a question of chance and luck who will eventually catch such a roll of art, but the excitement of making surprising presents is actually what Papergirl is all about!

Le projet se dissémine à présent dans le monde : Bucarest, New York, Cape Town, San Francisco, Sao Paulo, Charlotte, Portland, Northampton, Albany, … De la propagande culturelle à l’état pur !

Le site de PAPERGIRL
Merci à The Wooster Collective

Dans quel but ? Pour faire la promotion de sa location de voitures décapotables.

Est-ce aller trop loin ? Qu’en pensez-vous ?

Sixt “Blow the clouds away”

Driving a convertible in Halle (Salle) – at first glance this doesn’t appear particularly spectacular, but in reality it’s a small miracle. For Halle is statistically the rain capital of Europe, with 266 rainy days per year (2004). Sixt and advertising agency Jung von Matt/Elbe were evidently unwilling to accept this cold, wet situation, so they enlisted the help of former NVA fighter pilot Sandro Wolf who used the chemical silver iodide to “blow Halle’s clouds away”. This extraordinary feat can be witnessed in the film “Sun in Halle”, which is currently being exclusively screened at sixt.de. The film reveals the secrets of the pin-prick tactic, which Sandro Wolf uses to successfully combat rain and storm clouds. It also shows disturbingly beautiful images of a completely cloud-free Halle, as well as the city’s proud inhabitants enjoying the sun – in an affordable convertible from Sixt, of course.